About Us
NovAntiqua is a record and media label born in 2015 and composed by a diverse group of musicians. NovAntiqua’s artists get together in complete freedom under the sole common denominator of being asymmetrical, decentralized and peripheral with respect to the mainstream and, by nature, they tend to cultural meandering.
NovAntiqua is a small planet with a centerless orbit that is irregular and constantly inconstant. It is a musical world with many centers of gravity and no satellite.
NovAntiqua is distributed by: Note-1 Music | Egea Music | Socadisc
As a natural development of the activity of
NovAntiqua Records under the direction of Elena Bianchi NovAntiqua activates 2020 "NovAntiqua Live",
a management of the live activity of a selection of NovAntiqua's artists with
the aim to the development of dedicated projects according with
festivals, concert seasons and theaters.
The Novantiqua Manifest
Every little handling of a human being is a political act and potentially
revolutionary. Even a little independent label has to be a little answer against the wrong part of the world.
How can a little independent music label be a part of the revolution? Why do we still produce CDs and LPs?
The idea of digital music as the only alternative to the production of a physical support is desperately leading to
an underpaid system because of the streaming. Spotify & co. give the possibility to reach a big public but they pay so less that it would be impossible for not
commercial/mass music to survive, you have to know that an half million of streaming on Spotify produces no more then 1500 €! The streaming gives the possibility to reach millions of people but on the other hand it means that the dictatorship of the capitalism still (and will) influence the artistic
production on the planet in a totally new, absolutist way. You will survive if you produce mass wares, otherwise you
will be invisible or dead.
We believe that classical music productions need an accurate booklet with detailed informations, beautiful paper and artwork to complete the work of the musicians and of the recording team of our label. NovAntiqua aims to be so
climate neutral as possible, so we reduced to the minimum the abuse of
plastic in the production and we don’t produce more then we need. We
know:
“if you produce a lot is cheaper” but for us it's more important to
pay the right to receive what we really need and don't stimulate
hyper-production. We don’t ship our items
with super fast courier. We don’t want to be part of this idea of ultra fast society. You buy on our online shop and we will
delivery with a normal post, in a human time. Why have I to receive
something in only 24 hours if I bought it on an online shop in Italy
and I live in Australia? Learn to wait again, human being, you will be
more and more satisfied. We decide the price of our music without
rules: our pricing system has to be free from the capitalistic
idea of price dumping/growing that kills quality of the products and
reduce the work of the people to an “economical function”. We are not
“cheaper because is internet”. We are happy if
you go in a music shop in your city, speaking with the people working
there and buy our music there! If you want to buy online, please, stay on our website
and buy music with our "price-no-price policy"!
So we still produce CDs and LPs for five reasons:
1. There is a lot of incredible musicians with wonderful original ideas and music to bring to the light of the world.
2. The same reason because books still exist!
3. We believe that a pure digital world gives a sense of "no importance" to the things, a way of life based on a cheap "catch and carry". We need to choose and touch our beloved persons as well as our beloved things.
4. We give care producing our CDs and LPs and we like this, from the recording and the booklets to the artwork and the materials, we like that the listeners feel our attention in the production and they can feel it only having a real object.
5. We hope that in ten or more years the listeners will still like to listen music from our CDs and LPs: they will have to take time, put them in the player and dedicate some time to the music.
It’s not a “fast listening”.
