About Us
NovAntiqua is a record and media label born in 2015 and composed by a diverse group of musicians. NovAntiqua’s artists get together in complete freedom under the sole common denominator of being asymmetrical, decentralized and peripheral with respect to the mainstream and, by nature, they tend to cultural meandering.
NovAntiqua is a small planet with a centerless orbit that is irregular and constantly inconstant. It is a musical world with many centers of gravity and no satellite.
NovAntiqua is distributed by: Note-1 Music | Egea Music | Socadisc
The Novantiqua Manifest
Every little handling of a human being is a political act and potentially
revolutionary. So also a little independent label has to be a little answer against the wrong part of the world.
How can a little independent music label be a part of the revolution? Why we still produce CDs and LPs?
The idea of digital music as the only alternative to the production of a physical support is desperately leading to
an underpaid system because of the streaming. Spotify & co. give the possibility to reach a big public but they pay so less that it would be impossible for not
commercial/mass music to survive, you have to know that an half million of streaming on Spotify produces no more then 1500 €!
This means that the dictatorship of the capitalism still (and will) influence the artistic
production on the planet in a totally new, absolutist way. You will survive if you produce mass wares, otherwise you
will be invisible or dead.
NovAntiqua aims to be so
climate neutral as possible, so we reduced to the minimum the abuse of
plastic in the production and we don’t produce more then we need. We
know:
“if you produce a lot is cheaper” but for us it's more important to
pay the right to receive what we really need and don't stimulate
hyper-production. We don’t ship our items
with super fast courier. We don’t want to be part of this idea of the
unnatural ultra fast society. You buy on our online shop and we will
delivery with a normal post, in a human time. Why have I to receive
something in only 24 hours if I bought it on an online shop in Italy
and I live in Australia? Learn to wait again, human being, you will be
more and more satisfied. We decide the price of our music without
rules: our pricing system has to be free from the capitalistic
idea of price dumping/growing that kills quality of the things and
reduce the work of the people to an “economical function”. We are not
“cheaper because is internet”. We are happy if
you go in a music shop in your city, speaking with the people working
there and buy our music there! If you want to buy online, please, stay on our website
and buy music with our "price-no-price policy"!
So we still produce CDs for five reasons:
1. There is a lot of incredible musicians with wonderful original ideas and music to bring to the light of the world.
2. The same reason because books still exist!
3. We believe that the digital world gives a sense of "no importance" to the things, a way of life based on a cheap "catch and carry". We need to choose and touch our beloved persons like our beloved things.
4. We give a lot of care producing our CDs and LPs and we like this, from the recording, to the artwork and the materials, we like that the listeners feel our attention in doing it and they can feel it only having a real object.
5. We hope that in ten years or more the listeners will still like to listen music from our CDs: they will have to take time, put the cd in the player and dedicate some time to the music.
It’s not a “fast listening”.
